The Far Out, Brand-New Bottled Water Site 58

The mineral water business has a funny habit of making itself look simple. Water goes in, bottle comes out, people drink, life continues. Easy enough, until you start paying attention to what happens to the bottle after the last sip. Then the whole enterprise turns into a small seminar on material science, logistics, consumer behavior, and the human tendency to toss things into the nearest bin with the confidence of someone who has never sorted a recycling stream. Americ